It’s not the typical corporate-inspired video, but neither is the “I Crim for Flint” outreach campaign.
In line with its mission to promote healthy lifestyles in the community, Crim Fitness Foundation released the “I Crim for Flint” anthem and video in July. An upbeat rap and soul tune, featuring Mama Sol and singer Cherisse Bradley, the track gives a special nod to a particular theme familiar to those who support the annual Crim race.
The voice of hip-hop legend Rev. Joseph “Run” Simmons, formerly of the group Run-DMC, repeats the word “run,” as the video captures DeAsia Kelley of Durant-Tuuri-Mott Elementary jogging through Flint neighborhoods.
Mural artist Charlie Boike spray paints a colorful image, while DeAsia trots across bridge overpasses, passes outdoor yoga sessions and sprints by landmarks like the “Flint: Vehicle City” archway.
Mama Sol’s spoken rhymes encourage her community to “frown less, smile more,” and to “embrace the race, feel the wind, increase the peace that begins within.”
The song’s celebratory, victorious tone helps pay tribute to Crim’s 40th anniversary of supporting Flint’s collective wellness through a wide variety of school and community programs.
“You can walk, run, jog, or crawl,” raps Sol. “Whatever it takes, just get involved.”