Flint will be elevated as a center of urban streetwear this Saturday, July 14, as the FASHIONHUB collective showcases pieces from some of Flint’s  top designers in an outdoor street fashion show at Flint’s Alley Fest.

The FASHIONHUB collective show will take place at 6:30 p.m. on the Ferris Wheel’s Fashion Stage. It will exemplify the strength of Flint-based talent from the behind-the-scenes professionals – make-up artists, hair and clothing stylists – to the modeling coaches and photographers who capture the scene, according to Jackie Berg, founding partner of the FASHIONHUB collective.

The new organization is aligning Flint’s fashion-based businesses behind retail pop-ups, marketing, events, red carpet roll outs, shared services and other efforts to capitalize on local market potential it estimates to be worth $225 million.

The collaborative partnership principals include TheHUB founder Berg; Fannie Lucille, Vehicle City Fashion Week and Fashion Against Violence founder Kala Wilburn, and I’m Building Something founder Ebonie Gipson, who is credited for impacting the growth of more than 200 Flint-based small businesses.

Wilburn and Gibson are among the earliest ambassadors of Flint’s fashion-based businesses.

The fashion show is only a part of the lineup at the Flint Alley Fest, which expects to draw an audience of 5,000. Organizers hope this year’s free festival will showcase the changing landscape of downtown Flint and the festival’s inclusivity, according to Kathleen Gazall, past chair and board member.

Three separate stages will feature the performances of more than 15 local musical groups and a broad cross-section of styles from rock, pop, blues and other genres. Performances run from 4 p.m. to 10 p.m.

Food will also be at the center of events with more than 10 food trucks and local eateries open for business.

The Flint Alley Fest takes place in the Buckham and Brush alleyways adjacent Saginaw’s downtown business district.

The FASHIONHUB collective fashion show will take place at 6:30 p.m. on the Ferris Wheel Fashion stage located near the Capitol Theatre.

The designers showcased include:

• Kalm Clothing (Kiara Tyler)
• Belle Rebel Boutique (Shanise Ollie)
• Fannie Lucille (Kala Wilburn)
• Cross Training Sports (Randall Wilburn)
• Glam Box Boutique (Deria Brown)
• GoodBoy Clothing (Oaklin Mixon)
• Bedrock Apparel (Jason Trice)
• Chyrsa Studio (Chyrsa Curran-Cronley)
• Ebony Gemstone Company (Nick & Ebony Parker)

Lead image: Kalm Clothing photo by Alvin Brown

  Bedrock Apparel, Belle Rebel Boutique, Capitol Theatre, Chyrsa Studio Ebony Gemstone Company, Cross Training Sports, Deria Brown, Ebonie Gipson, Ebony Parker, Fannie Lucille, Fashion Against Violence, fashion in Flint, FASHIONHUB, Flint Alley Fest, Glam Box Boutique, GoodBoy Clothing, I’m Building Something, Jason, Kala Wilburn, Kalm Clothing, Kiara Tyler, Nick &amp, Oaklin Mixon, Randall Wilburn, Shanise Ollie, Vehicle City Fashion Week

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